RB Oppenheim Associates and Digital Opps remain committed to deliver the latest public relations and digital marketing news and tips. As go-to social media accounts for topics ranging from PR, marketing, communications, tech tips and trends and web design, each week we post the latest content to help you with your PR and digital marketing…
RB Oppenheim Associates and Digital Opps remain committed to deliver the latest public relations and digital marketing news and tips. As go-to social media accounts for topics ranging from PR, marketing, communications, tech tips and trends and web design, each week we post the latest content to help you with your PR and digital marketing…
Are you stuck in an endless circle of clutter? Take inventory. Dump the clutter. You can’t create innovation and inspiration without clearing the clutter. Pull it and categorize it, donate, trash and keep. Clutter free is where new possibilities are born. #digitalappetizer #virtuallunchandlearn
Are you leaving the digital backdoor open? Is your business spending time and resources to drive traffic to your website, but missing new business? Retargeting MUST be included in your digital ad strategy. It’s like magical be-back dust. Leverage visitor intent and invite them back. #digitalappetizer #virtuallunchandlearn #retargeting
Is your business going to GROW in 2019? If so, you are going to need more attention. Tips to make it happen: 1) Have a plan – visualize next 5-10 yrs / map out next 24 mo. 2) Be adaptable – observe trends and innovations / national and global 3) Be relevant – popular culture…
Google thinks mobile-first – does your business? 6 out of 10 customers will meet your business on their phone. Do you make a great impression? Here’s a mobile check-up list: Zoom = bad, make a CTA (call-to-action list) compare against your business growth goals, click-to-call?, directions link to Google Maps? Footer for success – social…
What the heck is O.T.T.? “Over-the-top” describes a device or a service that is used to stream digital content to any device (TV, tablet, phone or laptop). How does it fit into your marketing plan? Understand who streams, how ads are delivered, challenges of OTT advertising and how to be ready to reach your audience…
The Internet will kill your business in the next 5-7 years if you ignore it. Ask Compaq Computers, Kodak, Radio Shack, Blockbuster, Toys R Us, The Limited, Wet Seal, Payless Shoes if it’s true. The Internet hasn’t changed us, it has exposed us. Understanding how society thinks and feels about your industry is key. Start…
What does Google know about your business? Check your Google My Business (GMB) listing. Here’s how to add posts to the GMB Knowledge Panel (just below call, message, directions, website icons. This can boost your local SEO results. #digitalappetizer#virtuallunchandlearn #localseo #googlemybusiness Digital Opps