Growing Your Business Means Protecting Your Business in a Cyber Safe Landscape If you are running digital marketing campaigns and collecting your own first party data (which you should be) you MUST protect that data. Michael Winn is joined by a special guest on the show Blake Dowling from Aegis Business Technologies to chat about best practices in cyber…
Contact Forms versus Instant Char or Chatbots for New Lead Opportunities We live in an instant gratification world. Consumers have little to no patience when it comes to waiting for answers. How can your business leverage contact forms, instant chat and/or chatbots to ensure the best experience for your website visitors? Tune in.
Mastering The Art of Attention Across Your Digital Marketing Canvas Understanding your digital marketing canvas is predicated on understanding what’s most important to your target audience and then reverse engineering your creative content and messaging accordingly. Here are 3 key ways to ensure your campaign’s success. Tune in.
Hacking Your Business Growth Plan and Cultivating a Mindset Towards Innovation If you are responsible for the growth of your business or your division, how do you cultivate a mindset towards innovation? Here are four simple steps to help break the cycle of complacency keeping you from moving forward. Tune in.
In this episode, Michael Winn and guest Katie Lilly from Lillyfield Accounting Solutions discuss Chapter 8 – The Traction Component – of the book Traction by Gino Wickman. It’s all about Rocks, Level 10 Meetings and accountability and creating a pulse for your meetings. Tune in.
How to Leverage Intent-based Marketing Strategies Through Brand Awareness Campaigns Intent-based marketing and brand awareness campaigns are often approached with and either/or option, but that is not the case, they can be integrated together with the contextual creative and deployed on the appropriate ad platform. Tune in.
How to Get 21x More Views and 36x More Messages on LinkedIn in 2019 It’s no secret that since Microsoft’s acquisition of the LinkedIn platform for $26 billion in 2016 the LinkedIn network has become the #1 content distribution channel for B2B marketers. Businesses who leverage this insight can create new business opportunities and amplify…
How to Create Online Forms with Intelligence and Purpose Using GravityForms In mobile-driven society accessing the web, online forms can make or break new business opportunities. In this episode, we discuss several tactics in creating forms that can develop website leads into new clients for your business or organization. Tune in.
Creativity – Finding it in the ordinary and mundane Looking for a fuel source to fuel your creativity, look no further than the life around you. “Creativity involves breaking out of expected patterns in order to look at things in a different way.” — Edward de Bono Tune in.