RB Oppenheim Associates and Digital Opps remain committed to deliver the latest public relations and digital marketing news and tips. As go-to social media accounts for topics ranging from PR, marketing, communications, tech tips and trends and web design, each week we post the latest content to help you with your PR and digital marketing efforts. Read below to see what we have shared for the week of August 6, 2018.
RB Oppenheim Associates
Content relating to email marketing, content creation and videos on Facebook & YouTube.
What Brands Should Not Do on Social Media [Infographic]
Using #socialmedia for #marketing is the norm, but not everyone has mastered the art of how to use it effectively. Want to make sure people continue to follow? Don’t make these mistakes!
Read more here
Social Media Engagement is the New Social Media Marketing: How To Do It Well
With social media playing such a heavy role in establishing a brand, it’s not enough to just post. Users are now expecting companies to engage with their content as well. Check out this blog article by Buffer to learn the most effective ways to engage!
Read more here
Digital Opps
Content relating to social media, competitor research tips and digital marketing strategies.
An 8-Step Guide to Using Google Analytics for Communications
Using Google Analytics can add value to a company and #brand strategy if used effectively. Are you using the platform to your advantage?
Read more here
Redefining ROI: What Real Return Looks Like for Social
“Consumers prefer social content which aids in awareness and consideration, not so much the end sale.” Measuring ROI for social media is less about dollar signs and more about brand awareness and consideration. Read more from Social Media Today.
Read more here
If you would like to learn more about how we can help you improve or enhance your brand, please visit: https://rboa.com/contact/.