Digital Priorities 2022: The MUST Have Tactics for Growth

Digital Priorities 2022: The MUST Have Tactics for Growth Over the past 24 months internet traffic has surged nearly 30% as many employees now work-from-home, students school-from-home and others simply reducing the number of visits to stores. This shift has caused a major spike in website traffic which has exposed major flaws in how website…

Secret SEO Superpowers of a Job Board

Secret SEO Superpowers of a Job Board In today’s competitive job market, brands who understand the digital advantage of creating a job board on their own website will inherently see a spike in website traffic. In this episode of the Digital Opps Digital Marketing Podcast, our Chief Digital Officer, Michael Winn, reveals the secret SEO superpowers of a…

7 Sparks to Ignite Fanatical Fans before the NFT Brand Tsunami

7 Sparks to Ignite Fanatical Fans before the NFT Brand Tsunami Over the past 18 months, the virtual brand engagement timeline has rapidly advanced. The wide spread adoption of online tools and streaming channels has disrupted the status quo of online community activities. In this episode, we unpack seven sparks of how to be prepared…

5 ways to amplify your brand in the 2020 explosion of original content across multi-channels

5 ways to amplify your brand in the 2020 explosion of original content across multi-channels In 2020, brands will be faced with new challenges when trying to connect with new prospects as the old marketing tactics are not working. So how can your brand overcome these challenges? Tune in to learn more.

If you are closing your company in the next 6 to 8 years ignore this episode. If not, you’d better not pout, you’d better not cry, I’m telling you why.

If you are closing your company in the next 6 to 8 years ignore this episode. If not, you’d better not pout, you’d better not cry, I’m telling you why. In the last 12 months, we have seen a 50% increase in homes equipped with at least one smart device representing $300M in sales. By…

Why you must explore these areas of your Google Analytics account before January 1, 2020

Why you must explore these areas of your Google Analytics account before January 1, 2020 Many companies find themselves rushing to tie a bow on 2019, while others juggle those challenges and dig down deep to plan for 2020. The incredible data to be mined in Google Analytics provides business insight from website visitors helping…

What’s the #1 business growth gift you should open this holiday season?

What’s the #1 business growth gift you should open this holiday season? Brands like Doritos, Ashley HomeStores, Unilever, Wendy’s and Nestle’s have unwrapped the perfect gift to help growth their digital reach. These brands have a jumpstart on the competition. So how can you get on the inside track? Tune in to learn more.

7 Simple Steps to Create Your Target Audience Persona Map

7 Simple Steps to Create Your Target Audience Persona Map Just like an FBI profiler, marketing professionals need to be able to create a target audience persona (profile) of who they want to reach in order to reach them “before” they begin the purchase cycle. In this episode, we discuss seven simple steps of how…

The 5 Essential Components of Highly-Successful Micro-campaigns

The 5 Essential Components of Highly-Successful Micro-campaigns Over the past 18 months we have seen a huge shift away from linear TV single creative intended for mass appeal. Successful marketers have learned the massive advantage of segmentation in their campaign creative. This will reach maturity in 2020 as “micro-campaigns.” So what are the essentials of…