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Impact of industry disruption for small businesses: Who’s at risk?

Let’s cheer for local businesses! Backbone of America’s economy. Scary trend: 4 million more business deaths than births in last decade. What keeps the doors open? Who is at risk? How can you stay on your game? #digitalappetizer #virtuallunchandlearn Digital Opps#ihearttally #localbusiness

What is your #1 obstacle in reaching new business?

What is your #1 obstacle in reaching new business? Need more customers? Need greater reach? Here’s how: the Internet. It is simple, but it takes work. You must have some mix of Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, Podcast, Mobile website, Blog and email marketing. What’s the secret to great content? #digitalappetizer #virtuallunchandlearn  

Why marketing for the most “Bang for Your Buck” is strangling your ROI

Today’s topic: Why trying to get the “most bang for your buck” is strangling your business marketing ROI. In the digital world, one-size fits all is obsolete. As a hyper on-demand society, we are driven by personalized and preference-based media and content. Marketing creative must be segmented and delivered to micro-levels of interests and behaviors.…