Media Relations

A strategic media relations program ensures your organization’s messages are conveyed to your audiences in a positive, consistent and credible manner.

As traditional media outlets adapt to changing economic conditions and new media begin to play a more influential role in the way we create, share and consume information, it is important now more than ever to understand, execute and engage social and digital media strategies to reach your target audiences.

At RBOA, we utilize our 32 years of experience with print and broadcast media and our knowledge and understanding of new and emerging media technologies to get your message in front of the people who need to see and hear it most.

Our media relations services include:

  • Message development
  • Spokesperson training
  • Earned media outreach campaigns
  • Press materials and media kits
Community Relations

Successful businesses and organizations understand the importance of establishing and maintaining a mutually beneficial relationship with the communities in which they operate. A robust community relations program strengthens community support, loyalty and goodwill; increases your organization’s visibility and prestige; and generates new business and strategic partnerships.

At RBOA, we specialize in the development and execution of successful community relations campaigns, including:

  • Message development
  • Corporate Social Responsibility (CSR) programs
  • Community programs and initiatives
  • Issue advocacy
  • Strategic partnerships and sponsorships
  • Crisis management
Government Relations

When a bill, ballot measure or budget item has the potential to impact your industry, business or organization, a targeted communication strategy helps influence and build support among constituents, legislators, elected officials, advocacy groups and other key decision makers. With 32 years of experience in Florida government and politics, RBOA specializes in the development and execution of grassroots advocacy and political campaigns that produce award-winning results for our clients.

Our areas of expertise include:

  • Message development
  • Issue identification and management
  • Strategic communication support for lobbyists and advocacy organizations
  • Grassroots advocacy training and tools
  • Political campaign messaging and management
  • Crisis management
Employee Relations

An effective employee relations program increases productivity, motivation and morale in the workplace. Through the development and execution of integrated communication strategies, processes and channels, your organization can ensure that your employees are given the resources they need to effectively resolve conflict, communicate successes and concerns, become ambassadors for your brand, and take a more active role in shaping the success of your organization.

RBOA works with businesses and organizations to maximize their human resource capital through the development of:

  • Trainings, seminars and workshops
  • Internal communication networks
  • Manuals, handbooks and other internal resources
  • Crisis and emergency management plans and processes
  • Social media plans and policies