* Designates current client Associations & Government Association for Theater in Higher Education Ben Johnson Associates Bruce and George Smathers Capital Region Transportation Planning Association City of Alachua City of Live Oak City of Tallahassee Dempsey & Associates P.A. Florida Assisted Living Association Florida Association for Behavior Analysis Florida Association of Community Colleges Florida Association…
Connected Never before has it been so important for businesses and organizations to connect with their publics. We believe this starts not by pushing out a sales message, but by listening carefully to each audience’s expressed needs and values. We also believe that trust and credibility are essential to building positive relationships. At RBOA, we…
by Lindsey Andrick Sanders, Account Coordinator Do you plan to hit the stores this Black Friday? While some eagerly await the crack of dawn to fill their carts to their hearts’ content, others would rather sleep in than shop. Whether or not you are a Black Friday fan, you can still learn many communication techniques…
By: Lindsey Andrick Sanders, Account Coordinator Don’t the days of having a company website with only basic contact information seem far away? In fact, the days of MySpace and Facebook are even beginning to seem archaic. If you flip through the apps on your smartphone, you will probably find several social networking apps in addition to…
By Jessica Green, Account Manager The Internet is growing so fast, our attention spans are adapting to keep up the pace. At least, that’s the consensus of various technological experts in a 2012 Pew Study. They say that by 2020, those raised in today’s always-online environment will be more knowledgeable, but lacking when it comes…
By Ruben Betancourt Guest Blogger For anyone wishing to catch the attention of millions of people, Instagram, which is easy to use and provides its users a great opportunity to exercise their creativity, is an excellent platform to lead traffic to a particular product or service. Launched in October 2010, Instagram, the online photo-sharing and…
With the rapid adoption of smartphones and tablets across every demographic and socioeconomic class, the importance of ensuring your organizational goals and digital communications are strategically aligned is essential. Understanding connections between the social behaviors on the mobile web today and your carefully crafted campaign messages are the linchpins to achieving your organization’s objectives.
By: Katie Finney, Account Coordinator Social media transformed the marketing toolbox by enabling everyone from high-profile business people to celebrities and teenagers connect with each other. Although the Web seems like uncharted territory where the rules of etiquette and civility don’t matter, PR experts argue that Twitter guidelines are a must, especially for marketing professionals.…
By: Anne Elizabeth Clark, Account Coordinator Imagine an embarrassing typo you made once while typing too quickly plastered in the nation’s capital, to be seen by millions of people for decades to come. That’s what happened to the man responsible for carving Abraham Lincoln’s 1865 inaugural address into the stone of the Lincoln Memorial. In…