Understanding how consumers think and feel about your brand is key

The Internet will kill your business in the next 5-7 years if you ignore it. Ask Compaq Computers, Kodak, Radio Shack, Blockbuster, Toys R Us, The Limited, Wet Seal, Payless Shoes if it’s true. The Internet hasn’t changed us, it has exposed us. Understanding how society thinks and feels about your industry is key. Start with the six basic emotions (happiness, surprise, sadness, anger, disgust and fear) and work backwards for insight in how to connect in today’s social sharing world. #digitalappetizer #virtuallunchandlearn Digital Opps

Extra resources:

https://www.socialmediatoday.com/news/the-science-of-sharing-on-social-media-infographic/529917/

https://instapage.com/blog/emotional-marketing

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