Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you’re not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions. To find out more, 14 entrepreneurs from Young Entrepreneur Council (YEC) were asked to…
Creating buzz around holidays and occasions takes more than just a post here and there. The use of various social networks will help you become more in sync with St. Patrick’s Day and tie the hype of the holiday with your business. Facebook Posting about topics, holidays, and current events that Facebook users are already…
Nominations for the 6th annual “Social Media Achieving Real Time Enriched Relations” – or S.M.A.R.T.E.R. – Award are now being accepted. Sponsored by Digital Opps, the integrated digital marketing division of RB Oppenheim Associates, the S.M.A.R.T.E.R. Award recognizes local businesses, government entities, associations, nonprofits or other organizations demonstrating excellence in social media. The Digital Age…
To our dear clients, family and friends, Thank you for your support and friendship in 2014! RB Oppenheim Associates and Digital Opps are sending warm wishes for a happy and healthy holiday season and New Year.
Showing Support for Veterans Day in the Digital Age On the 11th hour of the 11th day of the 11th month of 1918, an armistice was declared between the Allied nations and Germany, signifying the end of World War I. The following year, President Woodrow Wilson declared Nov. 11 as the first commemoration of Armistice…
Halloween is upon us, a day when both children and adults get into the spirit with elaborate costumes, haunted houses and horror movie marathons. Some celebrate with anything pumpkin spiced, while others take this ghoulish time to channel their inner monster. The season of scary draws on our love of fear. But for those in the…
By Jose Lorenzo The Identity Theft Resource Center (ITRC) reports that from 2005 to September 30, 2014, there have been a total of 4,827 recorded data breaches.[i] As cyber infringements become common news, assessing your cyber liability has never been more crucial. Does your current policy cover cyber incidents and does it address unauthorized access to…
Every day, new devices, apps, websites and content are created and we become enthralled with the latest innovation. Our society has become a tangled mess of iPhones, tablets, social media posts and laptops, which dominate our modern world. It is almost impossible to separate any career, industry or individual from technology— from television to smartphones…
With the volume of great information being shared across the wide span of social media networks, we are often asked how we keep on top of the latest digital trends and social media marketing strategies. This list represents our favorite content from the week of June 2, 2014. We hope you enjoy them, feel free…