SEO Insight: In the Era of AI Search: Are You Adapting Your SEO Strategies for AEO?

In the Era of AI Search: Are You Adapting Your SEO Strategies for AEO?

Understanding the Shift: From SEO to AEO Don’t look now, but traditional Search Engine Optimization (SEO) is no longer sufficient. The emergence of AI-powered search engines like ChatGPT, Microsoft Copilot, and Perplexity AI has transformed how users seek information. These platforms prioritize delivering direct, concise answers over listing multiple website links. This shift has given…

Learn social media" meta special ads categories - does it affect how you advertise?

Meta Special Ads Categories: What Are They and Does it Affect How You Advertise Your Business?

What Are Meta’s Special Ad Categories? Meta’s Special Ad Categories were introduced to prevent discrimination in areas where ads can impact people’s lives, like housing, employment, and credit. But what started as a targeted compliance measure has now evolved into something broader and more complex. If you’re running ads that touch on sensitive areas—anything from…