Understanding the Shift: From SEO to AEO Don’t look now, but traditional Search Engine Optimization (SEO) is no longer sufficient. The emergence of AI-powered search engines like ChatGPT, Microsoft Copilot, and Perplexity AI has transformed how users seek information. These platforms prioritize delivering direct, concise answers over listing multiple website links. This shift has given…
Check out the June 2025 Edition of the RBOA monthly newsletter! Click here to read. To sign up to get RBOA’s monthly newsletters, click here.
What Are Meta’s Special Ad Categories? Meta’s Special Ad Categories were introduced to prevent discrimination in areas where ads can impact people’s lives, like housing, employment, and credit. But what started as a targeted compliance measure has now evolved into something broader and more complex. If you’re running ads that touch on sensitive areas—anything from…
Your Conference Doesn’t Start at the Registration Table We always remind our clients: conferences don’t just happen in person anymore. Your digital presence before, during, and after an event can dramatically expand your reach. Whether you’re attending as a speaker, exhibitor, or guest, your social media channels should be part of your pre-event checklist. Why?…
It’s Not About the Pitch. It’s About the Fit. If you’re searching for a marketing agency, chances are you’re not looking for flashy proposals or clever slogans. You’re looking for a partner who gets it. Someone who takes time to understand your mission, works alongside your team, and builds a plan from what you value,…
Why Balance Matters in Social Media Marketing At RBOA, we talk a lot about balance. Why? Because social media shouldn’t be all sales, all the time—and it shouldn’t be all fluff, either. If you’re only promoting your products or services, you’re going to lose your audience’s interest. But if you never give them a reason…
Why 2025 Is the Year to Prioritize Video Let’s not dance around it: video content is dominating. Whether you’re trying to raise awareness, explain your mission, sell a service, or simply show up authentically, video is your golden ticket. And here at RBOA, we’re seeing it deliver results for nonprofits, associations, and small businesses alike.…
Check out the May 2025 Edition of the RBOA monthly newsletter! Click here to read. To sign up to get RBOA monthly newsletters, click here.
🚨 At RBOA, we know that great marketing requires more than just strategy and execution—it takes creativity, patience, and a keen eye for detail. And believe it or not, some of the skills that make us exceptional at our jobs come from the things we do outside of work! From quilting and crocheting to painting…