Voice Interoperability Initiative and Brand Recognition in the new WWW (Wake Word World) How important is brand recognition over the next decade? Imperative! Coming off the heels of Amazon’s announcement last Tuesday of the Voice Interoperability Initiative – a coalition of over 30 tech, education, software and media companies – the www is undergoing a…
A Brilliant Twist on Event Sponsorship That Can Yield Massive Brand ROI Brands are constantly being presented with corporate sponsorship opportunities and while they can be useful they often fail to yield profitable results. In today’s episode, we discuss a savvy twist on event sponsorship that will produce results that will boost your brand beyond…
The Maslow Effect: A deep dive into the science of why digital content goes viral Who is Abraham Maslow and how does his theory of human behavioral motivations shed light on why some digital content goes viral. This extended episode is a deep dive into the science behind human emotions and the triggers of social…
The Fantastic 4: How to Assemble a Super Hero Digital Marketing Team Imagine your company is captured in a dark cave of declining sales and loss of market share. You need to assemble a team of super heroes to rescue you from situation. What would that team look like and what special powers should they…
7 Attention Grabbing Components of a Compelling Digital Narrative How can your brand craft compelling digital stories to grab the constantly moving target of your audience’s attention? In this episode, we discuss seven very practical components of a powerful digital narrative. Tune in.
What to do when the Facebook ad rules change: Move away from age, zip code and income based targeting With the recent changes in Facebook targeting, some brands are scrambling to figure out how to maximize their ad placement. Moving away from age, zip code or income-based targeting doesn’t have to disrupt your making plan.…
The secret formula for building a powerful podcast network through YouTube and Spotify to Snapchat (new), Instagram Stories and LinkedIn Some exciting things are happening across the social web! Podcasters are building powerful podcast networks via YouTube combined with the recent Spotify acquisition of SoundBetter (think Fiverr for musicians) and the new ability to share…
What are the two must-have elements for attracting attention and explosive brand growth? When it comes to garnering attention for your brand there are two must-have elements in order to build explosive growth. These two elements are often overlooked or pushed aside for product and price. Don’t make the that mistake. Tune in to learn…
Why your brand and business growth has plateaued and how to escape the status quo trap In a recent visit to speak in a graphic design class at FAMU University, Michael shared insights into the how many businesses have failed to make the shift from TV commercial single creative to the Internet contextual creative at…