By: Dara Cohen, Account Coordinator When I began at RBOA, one of my first tasks was to create social media accounts for a new business in town, Gulf Coast Dermatology of Tallahassee. I quickly realized it didn’t matter how many Twitter followers we had if only five of them were interactive, so I decided to look for…
by Diana Lewis Account Coordinator With all the buzz about Facebook, Twitter, Pinterest and other social networks, many people haven’t noticed the improvements and new face of YouTube. From your favorite sports highlights and dance competitions to make-up tutorials, science experiments and even movies, we all know there’s a lot of great stuff on YouTube. But, YouTube has updated and upgraded…
Like saving money? Of course you do! Here are our some of our favorite sites for sweet online deals: 5. Bite Hunter With swarms of local and daily deal sites buzzing around for your attention, it can be difficult to keep track of them all without being overwhelmed. If you subscribe to deal sites primarily because…
Social media feeds off user-generated content. Without active members, social media sites cannot thrive. Throughout the digital revolution, we have seen countless social networks rise to popularity only to fade away in cyberspace: But not all social media sites die off entirely like Friendster did. Some sites refuse to say goodbye, and they march on…
Brand advocates are your biggest fans. Isn’t it time you showed them some love?
What would happen to your company if it lost all of its credibility in one fell swoop? Most people remember the demise of Philip Morris Tobacco Company’s credibility when then front group, National Smokers’ Alliance, was exposed. That front group tried to enlist grassroots support, a very powerful marketing tool. It is well known that…
Since Google+ made its debut June 28, 2011, there has been a windstorm of posts and articles on the internet about whether Facebook has finally met a worthy opponent. However, at the rate Facebook is evolving, Google+ may have to implement a hurry-up offense just to contend – probably why the once invitation-only platform is public after only…
This school year should be about working smarter, not harder. Stocking up on supplies? Before you head to the store, check out our list of the five best social media school supplies the web has to offer (did we mention they are free?). Glassboard. Take your study group online with Glassboard. This free app gives you…
You just walked in class and see everyone turning in the assignment you forgot to complete. Think fast! What’s your excuse? Just like the age-old “my dog ate my homework” line wouldn’t be the best to use, there are a lot of bad excuses floating around out there for not incorporating digital strategies into your…