By: Madelynn Graham Account Coordinator As social media grows, networks emerge under two major classifications: the journalistic-centered versions of social media that requires users to read the information presented, and the more recently popular visual social media that present information in an image-centric way. These categories reawaken the reading vs. seeing debate. Pinterest (recent statistics…
By: Adrianne Miller, Account Manager Congratulations are in order for an innovative RBOA client! On Monday, June 25, 2012, 1105 Media announced the launch of the 100 percent all-digital format of two premier education publications, T.H.E. Journal (K-12 education) and Campus Technology (higher education). Distribution will begin in August for the newly designed publications, marking…
By: Stephanie Aanstoos, Account Coordinator When first initiating a social media campaign, reaching your target audience can be tricky. It is important to find the most influential people who can become advocates for your brand and bring more followers to you. The five tips below will help you to go about it the right way…
By: Madelynn Graham, Account Coordinator Everyone is talking, texting, tweeting about social media. The internet is saturated with a variety of social networks and many business owners feel lost amongst the myriad of outlets. The major issue faced is no longer “Do I need a Facebook FanPage for my business?” but rather “What do I…
Trends in every digital market are moving toward mobile usage. 91 percent of all mobile use is social in nature, which means the content we share for our brands must be optimized for mobile as well as standard screen sizes. The change is coming quickly, and web developers and marketers alike are now having to ask themselves – will this work on my phone? This can be seen in the decline of Flash Players and the increase in responsive web designs. WordPress alone has seen over 400 new themes that are either mobile designs or responsive to any device.
TALLAHASSEE, Fla. – The Tallahassee Technology (TalTech) Alliance will award one business or organization utilizing social media with the Social Media Achieving Real Time Enriched Relations (S.M.A.R.T.E.R.) Award, sponsored by Digital Opps, at TalTech’s TechExpo 2012 on May 10. Nominations are now being accepted for the third annual Tallahassee S.M.A.R.T.E.R. Award. The award is sponsored…
By: Diana Lewis, Account Coordinator Recently, many people have written articles and blog posts on why you should join Pinterest. Now that you’ve joined, you might be wondering what’s next and how to optimize your account. We’ve got some tips to help you stay pinterested and increase your efficiency on this evolving, addicting, time absorbing…
What do you think makes for a winning game plan? Michael Winn shares his opinion in our first video blog:
Facebook’s Timeline has been the topic of many social media discussions for months, and today the site finally brought the Timeline preview to brand pages. While the Timeline feature is not loved by everyone, all pages will be switched to the Timeline on March 30, 2012. Here at RBOA and Digital Opps, we believe it…