By: Aubry Hawks, Account Coordinator The holidays are a time for traveling to grandma’s house, consuming way too many delicious calories (like peppermint mocha lattes), cold weather and— thanks to new social media advancement — Pinterest! This year, Pinterest gives the holidays a whole new meaning. Long gone are the days of writing or emailing…
By: Mandy Stark, Senior Account Manager I’m blessed enough to be part of a circle of friends consisting of six couples. Most of us have known each other from the early stages of high school, through college and now as parents to our own children. We not only socialize with and without our kids, but…
By: Stephanie Aanstoos, Account Executive You want more page views, subscribers, followers and fans, right? Well, if you can get something to go viral online, you’re guaranteed to increase your online traffic. The question is: how exactly can you get your message to go viral? I know, we’ve all grown weary of politics by now, but…
By: Adrianne Miller, Account Manager While errors are commonplace to human nature, the occasional public relations blunder generally results in a higher magnitude of consequence than your everyday faux pas. When PR professionals fail, they fail publicly. Imagine making a judgment error that erupts into an epic failure, recognized by all. Feelings of dread, miserable nausea and heightened…
By: Erika Wuelfrath, Account Coordinator Are you dying to know the latest celebrity gossip or haunted by the score of tonight’s big game? If so, Twitter provides a real-time resource for information and contact among users worldwide. This rising social media network invites business professionals, celebrities, fans, and a variety of other users to share…
After signing out of my social media accounts, I often find myself lying in bed tossing and turning. Horrific thoughts race through my head such as: “What if someone posts or tweets something highly offensive,” or “What if one disgruntled customer’s posting turns into an army of negative comments?” Thanks to technology, social media can be…
By: Adrianne Miller, Account Manager Once upon a time (in 1788), our very first president took office, following the unanimous votes of 69 electors and the presumptions of the framers of the Constitution. He was enormously popular and free of opposition. Now fast forward to 1840: It’s William Harrison, the underdog, vs. Martin Van Buren. This political…
By: Aubry Hawks Account Coordinator Just like golf, media pitches take practice. Your pitches have the potential to influence opinions, change behaviors and generate business. With all the different media outlets available, it can be easy to forget the general etiquette when delivering a media pitch. We all know that journalists are busy people and…
By: Madelynn Graham Account Coordinator Since 1896, the modern Olympic Games have evolved substantially from eager citizens waiting for printed results of their country’s best athletes. Olympic coverage started as delayed newsprint, progressed to live radio and television broadcast, and transitioned to the age of the Internet and social media. Spectators now have more options…