Instagram is a great place to make a name for your brand, and while certain types of businesses (like the fashion and food industries) may find it a lot easier to gain a following than others, it’s definitely not a social network you should rule out. Before you take on the visual world of Instagram,…
In his book Ultimate Guide to LinkedIn for Business, search engine optimization and online marketing expert consultant Ted Prodromou explains how you can use LinkedIn to quickly engage with ideal customers, partners, and employees, showcase your company and attract new opportunities. In this edited excerpt, the author discusses the analytics tools that are available on…
Twitter’s most basic function is still its best. It gives you the ability to connect with almost anyone in the world. Imagine the ability to connect with one of the 280 million users who uses it on a monthly basis. That instant contact is what makes Twitter the perfect fit for businesses. Businesses can see…
TALLAHASSEE, Fla. – Local restaurant and bar Madison Social was recognized today for its outstanding use of digital marketing and social media by receiving the 2015 Social Media Achieving Real Time Enriched Relations – or S.M.A.R.T.E.R. – Award at the Tallahassee Technology (TalTech) Alliance’s annual TechExpo at the Florida State University Turnbull Conference Center. Each…
Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you’re not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions. To find out more, 14 entrepreneurs from Young Entrepreneur Council (YEC) were asked to…
Creating buzz around holidays and occasions takes more than just a post here and there. The use of various social networks will help you become more in sync with St. Patrick’s Day and tie the hype of the holiday with your business. Facebook Posting about topics, holidays, and current events that Facebook users are already…
Nominations for the 6th annual “Social Media Achieving Real Time Enriched Relations” – or S.M.A.R.T.E.R. – Award are now being accepted. Sponsored by Digital Opps, the integrated digital marketing division of RB Oppenheim Associates, the S.M.A.R.T.E.R. Award recognizes local businesses, government entities, associations, nonprofits or other organizations demonstrating excellence in social media. The Digital Age…
With the volume of great information being shared across the wide span of social media networks, we are often asked how we keep on top of the latest digital trends and social media marketing strategies. This list represents our favorite content from the week of June 2, 2014. We hope you enjoy them, feel free…
Come visit Digital Opps Tuesday, May 20, at the #CETradeshow at the FSU University Center Club. This tradeshow is designed to help event planners tackle integrating technology with event management. Qualified event planners may attend for free – learn how through the links below. The #CETradeshow will feature five free education classes and 45 of…