Voice Interoperability Initiative and Brand Recognition in the new WWW (Wake Word World)

How important is brand recognition over the next decade? Imperative! Coming off the heels of Amazon’s announcement last Tuesday of the Voice Interoperability Initiative – a coalition of over 30 tech, education, software and media companies – the www is undergoing a massive shift from generic search terms to brand mentions and requests. Are you prepared for the shift? Tune in.

Here is the link to the press release from Amazon on the VIII.