With the rapid adoption of smartphones and tablets across every demographic and socioeconomic class, the importance of ensuring your organizational goals and digital communications are strategically aligned is essential. Understanding connections between the social behaviors on the mobile web today and your carefully crafted campaign messages are the linchpins to achieving your organization’s objectives.
By: Katie Finney, Account Coordinator Social media transformed the marketing toolbox by enabling everyone from high-profile business people to celebrities and teenagers connect with each other. Although the Web seems like uncharted territory where the rules of etiquette and civility don’t matter, PR experts argue that Twitter guidelines are a must, especially for marketing professionals.…
By: Anne Elizabeth Clark, Account Coordinator Imagine an embarrassing typo you made once while typing too quickly plastered in the nation’s capital, to be seen by millions of people for decades to come. That’s what happened to the man responsible for carving Abraham Lincoln’s 1865 inaugural address into the stone of the Lincoln Memorial. In…
Meaningful connections 05142013 from RBOA_PR Due to the rapid adoption of social media across every demographic and socioeconomic class, it is essential to ensure your organizational goals and digital media activities are strategically aligned. This session will help you understand how to connect the social behaviors on the mobile web today with your carefully crafted…
By: Katie Finney, Account Coordinator How does a South Korean rapper and singer become an international superstar overnight? How do two engineers gain more than six million hits on YouTube from instructional videos about cats? Through video hosting services like YouTube, average Internet users can create and share content across the globe and gain exposure…
By: Juliana Gonzalez, Account Coordinator Cloud computing is one of the newest technologies that can make your life easier and your business run smoother. What is cloud computing? Cloud computing is a Web-based program, which allows you to save and access files over the Internet from any location with Internet access. Instead of saving your…
TALLAHASSEE, Fla. – Tallahassee developer Hunter+Harp today was recognized for its outstanding use of digital marketing and social media after receiving the 2013 S.M.A.R.T.E.R. Award at the Tallahassee Technology (TalTech) Alliance’s TechExpo. Each year, the TalTech Alliance awards one business or organization utilizing social media and digital tools with the Social Media Achieving Real Time…
By: Anne Elizabeth Clark, Account Coordinator Sit down before you read this, because it is big, big news for those involved in creative fields. Adobe Systems, Inc., creator of programs such as Photoshop and Illustrator, announced earlier this week that it will cease to update its popular Creative Suite, which is most recently in its…
We are excited to share that one of our clients, FETC, is a finalist in two categories for the 2013 E.X.C.I.T.E. Awards: Best Use of Twitter and Best Application of Content/Education on the Showfloor. We are especially honored because team RBOA manages FETC’s various social media platforms. Fingers crossed that FETC is the big winner on June 19! EXPO Announces…