Conflict of Interest: Law and Perception

By: Scott C. Paine, Ph.D A positive encounter with the press When reporters get together, they frequently joke about the public officials with whom they have had dealings. The focus of the conversations frequently is on the politicians’ personal peculiarities, limited intelligence, lack of virtue and other cherished popular images of politicians. For reporters, however,…

Tis the Season for Online Shopping

 By: Erika Wuelfrath, Account Coordinator For years, Thanksgiving has been celebrated as a holiday where families and friends gather around the table and share a meal while spending quality time together. As most of us still continue this annual tradition, the Thanksgiving holiday has taken on a new meaning—shopping. The holiday season is swarmed with…

Apps to be Thankful For

By: Adrianne Miller, Account Manager It’s the most wonderful time of the year . . .according to the music streaming through all shopping centers, restaurants and waiting rooms.  As soon as the Halloween costumes make their way to the clearance aisle, Thanksgiving and Christmas decorations, music and advertisements come flooding in. Tis the season for…

Harvest Your Full PR Potential

By: Aubry Hawks, Account Coordinator Whether you are a PR pro or a PR novice, it’s crucial to find ways to stay competitive within the professional world. As a freshly picked PR professional, I have discovered how competitive this field of work truly is. I have found this out first hand, while going to interviews or applying…

7 Tips for Viral Marketing Success: Lessons from the 2012 Election

By: Stephanie Aanstoos, Account Executive You want more page views, subscribers, followers and fans, right? Well, if you can get something to go viral online, you’re guaranteed to increase your online traffic. The question is: how exactly can you get your message to go viral? I know, we’ve all grown weary of politics by now, but…

Frightful PR Tales

By: Adrianne Miller, Account Manager While errors are commonplace to human nature, the occasional public relations blunder generally results in a higher magnitude of consequence than your everyday faux pas.  When PR professionals fail, they fail publicly.  Imagine making a judgment error that erupts into an epic failure, recognized by all. Feelings of dread, miserable nausea and heightened…