Aqua Medical Spa at Gulf Coast Dermatology Hosts “Evening of Beauty”

TALLAHASSEE, Fla. – Area residents will have an opportunity to meet the doctor, receive free consultations, and learn about the latest aesthetic products, cosmetic injectable treatments, and laser procedures, all in the relaxed environment of Aqua Medical Spa. Dermatologist, Dr. Angela Bookout, and Physician Assistant, Harmony Church will answer questions and offer advice, alongside the…

How Nike “Volted” Their way to Olympic Marketing Gold

By: Stephanie Aanstoos, Account Executive Over the summer, I took a class called Media and Consumer Behavior where each student gave a presentation on a related topic of interest. One of the most fascinating presentations was given by a Sports Marketing doctoral candidate on the topic of ‘ambush marketing.’ I was previously unaware of what…

Capital EXECUTIVE Article: Associations Uncovered: Four Top Secret Digital Rescue Operations Revealed

From Key West to West Pensacola, the underground militias known as “keepers of the status quo” have launched a massive campaign to capture top members and volunteers of several key state and local associations, government agencies and non-profit organizations. Using mind numbing rhetoric and 20th century communication weapons, they have lulled members into a lethargic…

#SocialOlympics2012

By: Madelynn Graham Account Coordinator Since 1896, the modern Olympic Games have evolved substantially from eager citizens waiting for printed results of their country’s best athletes.  Olympic coverage started as delayed newsprint, progressed to live radio and television broadcast, and transitioned to the age of the Internet and social media.  Spectators now have more options…

Mental Health Conference Will Explore New Frontiers in Behavioral Health

ORLANDO, Fla. – More than 1,000 mental health and substance abuse experts and advocates will gather in Orlando when the 3rd joint annual conference of the Florida Council for Community Mental Health (FCCMH) and the Florida Alcohol and Drug Abuse Association (FADAA) convenes August 8 at the Hyatt Regency Grand Cypress Resort. Attendees will have…

Image-Based vs.Text-Based Social Media: Is Seeing Believing?

By: Madelynn Graham Account Coordinator As social media grows, networks emerge under two major classifications: the journalistic-centered versions of social media that requires users to read the information presented, and the more recently popular visual social media that present information in an image-centric way. These categories reawaken the reading vs. seeing debate. Pinterest (recent statistics…

Fireworks in the Office

By: Adrianne Miller, Account Manager In the realm of public relations, creativity is a necessity and a mandatory expertise. One of the many roles of a PR pro is to ignite imagination to constantly produce fresh ideas! With that in mind, what can artistic minds do when encumbered by the occasional ominous creative block? You…