The Personal Insurance Federation of Florida is a non-profit insurance trade association representing large national insurance carriers and their subsidiaries doing business in Florida. PIFF members include: Allstate Insurance Companies, Farmers Insurance, The Progressive Group of Insurance Companies, and State Farm Insurance Companies. PIFF members serve forty five percent   (45%) of the private passenger automobile insurance market and twenty percent (20%) of the private homeowners’ insurance market. Our goal is to create a dynamic, efficient, and competitive marketplace for personal insurance products for the benefit of all Floridians.

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