By: Sergio Morales, Account Coordinator Last week, the RBOA family attended The Florida Public Relations Association’s (FPRA’s) Capital Chapter’s monthly luncheon, where we had the pleasure of participating in an engaging presentation about influencer marketing by Social Fresh Chief Executive Officer (CEO) and Founder Jason Keath. Throughout this presentation, he brought up many important marketing strategies…
By: Emily Allman, Account Manager Twitter is cutting back. As of February 20th, you’re going have to downsize on your tweets. If you’re tweeting out a URL, you will max out at 118 characters and 117 characters for http links. Twitter claims that the t.co wrapper protects users from malicious sites that spread malware, phishing…
By: Aubry Hawks, Account Executive When you think of Nike, what comes to your mind? For me, it’s words and images of professional athletes like Michael Jordan, outstanding performance, community leaders, quality, strength and Nike’s trademark “swoosh.” These are the things that are engraved in my subconscious. You might ask yourself, “how did they establish…
TALLAHASSEE, Fla. – New business infrastructure will be the focus of the upcoming Tallahassee Technology (TalTech) Alliance luncheon on Wednesday, Feb. 20, when representatives of Codagenx and Technology Services Group (TSG) will lead a discussion on the topic. Attendees will learn about disaster recovery and security from Sean Reilly, Senior Network Engineer of TSG. Reilly…
By: Stephanie Aanstoos, Account Executive Wikipedia is perhaps the best example of “collaborative production,” a term described by Clay Shirky in Here Comes Everybody: The Power of Organizing Without Organizations as one of the effects of the Internet. Collaborative production and Shirky’s analysis of Wikipedia can be broken down into five key points: Group editing- Wikipedia is…
By: Adrianne Miller, Account Manager Don’t let your holiday faux pas get the best of you this Valentine’s Day! To the procrastinators, the lazies, the penny pinchers and the creatively challenged, your smartphone is bound to kindle your inner Casanova. Check out these helpful apps below to spice up your special day: Helpful Romantic: This Valentine’s…
Orlando, Fla. – Last week during FETC’s 33rd annual conference over 9,000 thought leaders, top educators, and technology experts from across the country and around the world convened at the Orange County Convention Center in Orlando, Fla. to attend over 200 concurrent sessions, 125+ workshops, and to explore emergent technologies. The FETC 2013 conference saw…
By: Adrianne Miller, Account Manager Last week, three members of the RBOA team road tripped to Orlando for a client conference, FETC 2013, the content-rich conference that brings education leaders and technology experts together to exchange techniques and strategies for teaching and learning success. The RBOA team was responsible for manning the press room and…
By Sergio Morales, Account Coordinator Every brand needs a well established character. It is critical for your business to keep aspects such as logo, message and culture, aligned and uniform. This will allow you to stand out and differentiate from competition. At the same time, it will build customer loyalty and a sense of pride…