RB Oppenheim Associates and Digital Opps remain committed to deliver the latest public relations and digital marketing news and tips. As go-to social media accounts for topics ranging from PR, marketing, communications, tech tips and trends and web design, each week we post the latest content to help you with your PR and digital marketing efforts. Read below to see what we have shared for the week of May 14, 2018.

 

RB Oppenheim Associates

Content relating to email marketing, content creation and videos on Facebook & YouTube.

 

What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain

Marketing, advertising and branding are three different terms – each with complex concepts. Here’s how you can help explain these differences.

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How to Perfect the Art of Connecting With Your Community and Encouraging Authentic Engagement

Many brands attempt to build their community with an advertiser mindset. Instead of creating overused marketing messages, try these techniques to engage with your community.

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How to Use Hashtags on Instagram to Grow Your Following

With Instagram’s constantly changing newsfeed algorithm, the use of hashtags is crucial. Identify which hashtags will help drive your marketing campaign.

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Digital Opps

Content relating to social media, competitor research tips and digital marketing strategies.

 

Snapchat Seeks to Fix Redesign That Sparked Backlash

Snapchat’s redesign caused a huge wave of criticism from its users. Reports have surfaced that Snapchat is testing a new interface similar to the way the app functioned before

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5 Tips for Refining Your Brand’s Email Marketing Strategy

Digital marketers looking to improve their return on investment need to incorporate email marketing into their efforts. To lead an effective email marketing campaign, keep these five tips in mind.

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Infographic: How to Make Your Content More Visually Engaging

Turning text-heavy information into visually appealing content has become a great way to communicate your message. This infographic lists a variety of ways marketers can share their stories through eye-catching visuals.

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If you would like to learn more about how we can help you improve or enhance your brand, please visit: https://rboa.com/contact/.