Promotions and giveaways in the service industry can be tricky. While they have the potential to be marketing assets, adopting specials without a strategy can quickly put businesses upstream without a paddle. Here are four signs you may be headed for rocky waters: #1 Giving Away the Whole Shop Stay away from offering deep discounts or…
As the digital pandemic continues to spread rampantly around the globe, more companies are starting to see the value of incorporating social media into their customer service mix. But as companies are getting the hang of utilizing social media to provide customers with rich online experiences, are they forgetting good customer service on the home…
From driving hybrid cars to using less paper products, people everywhere are using the power of the purse to live a more sustainable life. As more consumers base purchasing decisions on their environmental impact, savvy corporations and small businesses are responding by incorporating green marketing strategies to boost their street credibility — and their profit…
Last week we shot a television PSA for the Florida Developmental Disabilities Council (FDDC) with the help of our friend Tim Wheeler at Trew Media. The PSA promotes inclusion for persons with developmental disabilities by showcasing individuals who are leaders in their schools, workplaces and the community. We had a blast and our participants did,…
We are taught to hope for the best, plan for the worst, and prepare to be surprised. Social media monitoring is no exception. If you’re rolling your eyes at this idea, let’s consider what social media really is— an ever-changing, free-flowing forum of conversations. This openness, as most of us know, is a double-edged sword.…
If PR firms had their own list of Ten Commandments, Thou shall not withhold thy client’s identity would be number one and Thou shall not smear thy client’s competitors would be number two. No wonder, then, that global PR firm Burson-Marsteller caused an industry uproar when it confirmed yesterday that it was secretly hired to…
More than 17.6 million U.S. citizens – one in 12 – abuse alcohol or are alcohol dependent. When we hear the phrase “alcohol abuse” we often think about issues like alcoholism, drunk driving and underage drinking. If you’ve been following state politics, cuts to Florida’s substance abuse programs may even come to mind. Less talked about are those…