TALLAHASSEE, Fla. – Area residents will have an opportunity to meet the doctor, receive free consultations, and learn about the latest aesthetic products, cosmetic injectable treatments, and laser procedures, all in the relaxed environment of Aqua Medical Spa. Dermatologist, Dr. Angela Bookout, and Physician Assistant, Harmony Church will answer questions and offer advice, alongside the…
By: Stephanie Aanstoos, Account Executive Over the summer, I took a class called Media and Consumer Behavior where each student gave a presentation on a related topic of interest. One of the most fascinating presentations was given by a Sports Marketing doctoral candidate on the topic of ‘ambush marketing.’ I was previously unaware of what…
By: Aubry Hawks Account Coordinator Just like golf, media pitches take practice. Your pitches have the potential to influence opinions, change behaviors and generate business. With all the different media outlets available, it can be easy to forget the general etiquette when delivering a media pitch. We all know that journalists are busy people and…
From Key West to West Pensacola, the underground militias known as “keepers of the status quo” have launched a massive campaign to capture top members and volunteers of several key state and local associations, government agencies and non-profit organizations. Using mind numbing rhetoric and 20th century communication weapons, they have lulled members into a lethargic…
By: Madelynn Graham Account Coordinator Since 1896, the modern Olympic Games have evolved substantially from eager citizens waiting for printed results of their country’s best athletes. Olympic coverage started as delayed newsprint, progressed to live radio and television broadcast, and transitioned to the age of the Internet and social media. Spectators now have more options…
ORLANDO, Fla. – More than 1,000 mental health and substance abuse experts and advocates will gather in Orlando when the 3rd joint annual conference of the Florida Council for Community Mental Health (FCCMH) and the Florida Alcohol and Drug Abuse Association (FADAA) convenes August 8 at the Hyatt Regency Grand Cypress Resort. Attendees will have…
By: Diana Lewis, Account Executive The summer travel planning and booking season is upon us. While traveling is extremely rewarding, we all know that packing can be a nuisance and airports are not the ideal place to sleep. Whether you’re headed to the Caribbean for some fun in the sun or London to watch the…
By: Madelynn Graham Account Coordinator As social media grows, networks emerge under two major classifications: the journalistic-centered versions of social media that requires users to read the information presented, and the more recently popular visual social media that present information in an image-centric way. These categories reawaken the reading vs. seeing debate. Pinterest (recent statistics…
By: Adrianne Miller, Account Manager In the realm of public relations, creativity is a necessity and a mandatory expertise. One of the many roles of a PR pro is to ignite imagination to constantly produce fresh ideas! With that in mind, what can artistic minds do when encumbered by the occasional ominous creative block? You…