Showing Support for Veterans Day in the Digital Age On the 11th hour of the 11th day of the 11th month of 1918, an armistice was declared between the Allied nations and Germany, signifying the end of World War I. The following year, President Woodrow Wilson declared Nov. 11 as the first commemoration of Armistice…
By Jose Lorenzo The Identity Theft Resource Center (ITRC) reports that from 2005 to September 30, 2014, there have been a total of 4,827 recorded data breaches.[i] As cyber infringements become common news, assessing your cyber liability has never been more crucial. Does your current policy cover cyber incidents and does it address unauthorized access to…
By: Stephanie Aanstoos, Account Executive Technology is changing the way in which people respond to emergencies, and in recent years, social media has become increasingly important during times of crisis. Social media helped save lives in disaster situations such as the earthquakes in Haiti, the tsunami in Japan and various violent protests in the Middle…
By: Mandy Stark, Senior Account Manager I’m blessed enough to be part of a circle of friends consisting of six couples. Most of us have known each other from the early stages of high school, through college and now as parents to our own children. We not only socialize with and without our kids, but…
By: Stephanie Aanstoos, Account Executive You want more page views, subscribers, followers and fans, right? Well, if you can get something to go viral online, you’re guaranteed to increase your online traffic. The question is: how exactly can you get your message to go viral? I know, we’ve all grown weary of politics by now, but…
From Key West to West Pensacola, the underground militias known as “keepers of the status quo” have launched a massive campaign to capture top members and volunteers of several key state and local associations, government agencies and non-profit organizations. Using mind numbing rhetoric and 20th century communication weapons, they have lulled members into a lethargic…
ORLANDO, Fla. – More than 1,000 mental health and substance abuse experts and advocates will gather in Orlando when the 3rd joint annual conference of the Florida Council for Community Mental Health (FCCMH) and the Florida Alcohol and Drug Abuse Association (FADAA) convenes August 8 at the Hyatt Regency Grand Cypress Resort. Attendees will have…
by: Madelynn Graham, Account Coordinator Recently, RBOA participated in an FPRA iCast presentation on the Role of Public Relations in Advocacy. The interactive webcast reviewed the best practices and lessons learned by senior level FPRA members in both public and private sectors, and presented viewers with the top 10 rules of engaging PR to promote…
What would happen to your company if it lost all of its credibility in one fell swoop? Most people remember the demise of Philip Morris Tobacco Company’s credibility when then front group, National Smokers’ Alliance, was exposed. That front group tried to enlist grassroots support, a very powerful marketing tool. It is well known that…