Traction – Episode 10: Getting a Grip on Your Business / The Traction Component

In this episode, Michael Winn and guest Katie Lilly from Lillyfield Accounting Solutions discuss Chapter 8 – The Traction Component – of the book Traction by Gino Wickman. It’s all about Rocks, Level 10 Meetings and accountability and creating a pulse for your meetings. Tune in.

How to Leverage Intent-based Marketing Strategies Through Brand Awareness Campaigns

How to Leverage Intent-based Marketing Strategies Through Brand Awareness Campaigns Intent-based marketing and brand awareness campaigns are often approached with and either/or option, but that is not the case, they can be integrated together with the contextual creative and deployed on the appropriate ad platform. Tune in.