RB Oppenheim Associates and Digital Opps remain committed to deliver the latest public relations and digital marketing news and tips. As go-to social media accounts for topics ranging from PR, marketing, communications, tech tips and trends and web design, each week we post the latest content to help you with your PR and digital marketing…
How a changing news feed will impact marketing strategies, and what you can do to survive… Facebook CEO Mark Zuckerberg announced in January a major change to the way he will continue to build upon the social media platform in 2018. This change – deemed the “Facebook Apocalypse” by many – was sparked from the…
Your brand may be ignoring a major promotional platform – fix the problem using these methods. When it comes to user engagement, Snapchat is the undisputed king. As told by this VentureBeat post, Snapchat has over 100 million daily users, 60 percent of whom regularly upload photos. That was back in 2015, and Snapchat’s daily…
How social media celebrities can kick start your brand How many followers does your business have on social media? As well as your company might be doing on Facebook, Twitter and Instagram, it’s hard to compete with the grassroots success of social media celebrities. According to this TechCrunch article, 21 out of the top twenty-five…
When successful brands look at the online resources, tools, and platforms they have at their disposal, YouTube always surfaces to the top. For the past 10 years, it has solidified itself as the premier host for visual content and perhaps the single most valuable marketing channel on the web. It can easily be integrated into…
Instagram is a great place to make a name for your brand, and while certain types of businesses (like the fashion and food industries) may find it a lot easier to gain a following than others, it’s definitely not a social network you should rule out. Before you take on the visual world of Instagram,…
In his book Ultimate Guide to LinkedIn for Business, search engine optimization and online marketing expert consultant Ted Prodromou explains how you can use LinkedIn to quickly engage with ideal customers, partners, and employees, showcase your company and attract new opportunities. In this edited excerpt, the author discusses the analytics tools that are available on…
Twitter’s most basic function is still its best. It gives you the ability to connect with almost anyone in the world. Imagine the ability to connect with one of the 280 million users who uses it on a monthly basis. That instant contact is what makes Twitter the perfect fit for businesses. Businesses can see…
TALLAHASSEE, Fla. – Local restaurant and bar Madison Social was recognized today for its outstanding use of digital marketing and social media by receiving the 2015 Social Media Achieving Real Time Enriched Relations – or S.M.A.R.T.E.R. – Award at the Tallahassee Technology (TalTech) Alliance’s annual TechExpo at the Florida State University Turnbull Conference Center. Each…