Instagram is a great place to make a name for your brand, and while certain types of businesses (like the fashion and food industries) may find it a lot easier to gain a following than others, it’s definitely not a social network you should rule out.

Before you take on the visual world of Instagram, take the time to learn about the social network, what it does and how to make it work for your brand.
What is Instagram?

Instagram is a mobile photo-sharing app and social network that was created in 2010 by founders Kevin Systrom and Mike Krieger. In 2012, Facebook purchased the service for $1 billion, and as of December 2014, Instagram had more than 300 million users, according to the service’s blog. And if you’re wondering about the name, “Instagram” is a portmanteau of the words “instant” (inspired by instant cameras) and “telegram” according to its FAQ page.

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