When successful brands look at the online resources, tools, and platforms they have at their disposal, YouTube always surfaces to the top. For the past 10 years, it has solidified itself as the premier host for visual content and perhaps the single most valuable marketing channel on the web. It can easily be integrated into other existing strategies and is so flexible that businesses can use any number of marketing techniques.
The Power of Video Content
Unless you look at the numbers, it’s impossible to fully understand the impact and power of video content. Consider that YouTube is the second largest search engine in the world, approximately 33 percent of all online activity is spent watching video content, and that 75 percent of users visit a marketer’s site after viewing a video. Furthermore, four out of five internet users remember the video ads they watch online and 64 percent are more likely to purchase a product from an ecommerce site after watching a related video.