Keeping Your PR Romance Alive: A How-To Guide

Maybe you’re a public relations practitioner who has been in the field for decades and your daily routine now feels monotonous. Perhaps you are a student who initially was thrilled to major in public relations, but now you feel drained by upper-level communications courses. Regardless of where you are in your PR career, take the time to let yourself fall in love with public relations all over again and keep the romance alive.

The Resolution Solution, or How to Climb Mt. Everest

Even though January 1 is behind us, resolution season is still in full swing, and that means that many of us are still vigilantly on the path to better ourselves in 2014. According to usa.gov, some of the most popular resolutions are to lose weight, to get out of debt and to stop drinking or smoking. If you have committed to these or other more personal resolutions, there is a master resolution you can make that will increase your productivity and give you the focus you need to reach all of your other goals.

Going Mobile: Optimizing Your Digital Communications

With the rapid adoption of smartphones and tablets across every demographic and socioeconomic class, the importance of ensuring your organizational goals and digital communications are strategically aligned is essential. Understanding connections between the social behaviors on the mobile web today and your carefully crafted campaign messages are the linchpins to achieving your organization’s objectives.

Twitter Etiquette 101: Wait, there are rules?

By: Katie Finney, Account Coordinator Social media transformed the marketing toolbox by enabling everyone from high-profile business people to celebrities and teenagers connect with each other. Although the Web seems like uncharted territory where the rules of etiquette and civility don’t matter, PR experts argue that Twitter guidelines are a must, especially for marketing professionals.…