RBOA / Digital Opps, Author at RBOA Digitally Driven Marketing

Florida Police Chiefs Association

The Florida Police Chiefs Association is the third largest state police chiefs association in the United States.

“Influencer Marketing” in 2016

Featured News, Social MediaBy RBOA / Digital Opps June 1, 2016

How social media celebrities can kick start your brand How many followers does your business have on social media? As well as your company might be doing on Facebook, Twitter and Instagram, it’s hard to compete with the grassroots success of social media celebrities. According to this TechCrunch article, 21 out of the top twenty-five…

8 Best Practices for Running a Retargeting Campaign

Featured NewsBy RBOA / Digital Opps April 17, 2015

Retargeting is a powerful digital marketing technique when campaigns are run correctly. We recommend the following best practices to help ensure you craft retargeting campaigns that result in the brand lift and ROI you may have heard about: 1. Frequency Caps One or two visits to your website doesn’t mean prospects want to start seeing…

Successful Brands Use These 4 YouTube Marketing Strategies

Featured News, Social MediaBy RBOA / Digital Opps April 14, 2015

When successful brands look at the online resources, tools, and platforms they have at their disposal, YouTube always surfaces to the top. For the past 10 years, it has solidified itself as the premier host for visual content and perhaps the single most valuable marketing channel on the web. It can easily be integrated into…

Instagram for Business: Everything You Need to Know

Featured News, Social MediaBy RBOA / Digital Opps April 10, 2015

Instagram is a great place to make a name for your brand, and while certain types of businesses (like the fashion and food industries) may find it a lot easier to gain a following than others, it’s definitely not a social network you should rule out. Before you take on the visual world of Instagram,…

How to Use LinkedIn Analytics to Boost Your Marketing Efforts

Featured News, Social MediaBy RBOA / Digital Opps April 6, 2015

In his book Ultimate Guide to LinkedIn for Business, search engine optimization and online marketing expert consultant Ted Prodromou explains how you can use LinkedIn to quickly engage with ideal customers, partners, and employees, showcase your company and attract new opportunities. In this edited excerpt, the author discusses the analytics tools that are available on…

Why Twitter is (still) a business’ best friend

Featured News, Social MediaBy RBOA / Digital Opps April 4, 2015

Twitter’s most basic function is still its best. It gives you the ability to connect with almost anyone in the world. Imagine the ability to connect with one of the 280 million users who uses it on a monthly basis. That instant contact is what makes Twitter the perfect fit for businesses. Businesses can see…

Madison Social Wins 2015 S.M.A.R.T.E.R. Award at #TechExpo15 by Digital Opps

Featured News, Social MediaBy RBOA / Digital Opps April 2, 2015

TALLAHASSEE, Fla. – Local restaurant and bar Madison Social was recognized today for its outstanding use of digital marketing and social media by receiving the 2015 Social Media Achieving Real Time Enriched Relations – or S.M.A.R.T.E.R. – Award at the Tallahassee Technology (TalTech) Alliance’s annual TechExpo at the Florida State University Turnbull Conference Center. Each…

14 ways to dramatically improve your Facebook ad campaign

Featured News, Social MediaBy RBOA / Digital Opps March 31, 2015

Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you’re not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions. To find out more, 14 entrepreneurs from Young Entrepreneur Council (YEC) were asked to…

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