Discovering The Digital Treasures Revealed By The Social Web If Indiana Jones were a modern day digital marketer, what tools would he use to find the clues to the Social Network of Gold. As an archaeologist of the social web, social listening is the essential method of gleaning insight and understanding to market sentiment in…
When is the best time to update/refresh your website design? Knowing when to update your website is important, but even more important is the WHY behind the update/refresh. Understanding how to balance the goals and objectives of your company versus the most popular content your website visitors are looking for is key to a successful…
Guide to the Best Digital Marketing Campaigns: Empathy versus Emotional Storytelling Inside this episode, we discuss the four ways in which empathy can be the linchpin in creating a successful digital marketing campaign. Tune in.
Shifting Gears: Digital Marketing for the Automotive Industry in the Age of Disruption The challenges facing the automotive industry have a significant influence on how dealers can improve customer retention as well as the most effective approach to reaching the convenience-driven consumer who demands greater transparency. Tune in.
Are you a 10,000 hour expert? Why 10,000 experiments matter in growing your personal brand. In the context of developing your personal brand, sharing your experiences of over 10,000 hours (or experiments) is your unique story. Documenting that story is far more compelling than just telling someone why they should buy from you.
5 Steps to Catapult Your Business into 2020 through Personal Branding What will it take for your business to thrive in 2010? Personal Branding. Every company regardless of size will need to have one or more personal brands producing content at scale across the the social web. Here are 5 simple steps to ensure you…
Growing your non-profit association membership (CiviCRM) integration with WordPress If you are a non-profit struggling with how to grow your membership, you might consider looking into CiviCRM and WordPress. Together they can help strengthen the membership value proposition for your organization. Tune in.
The 4 Reasons Why the Internal / External Upside of Digital Marketing Will Grow Your Business If your business is struggling to justify the time, resource and capital commitment of building your digital brand, these four reasons might tip the scale. Tune in.
8 Questions to Ask When Looking for a Web Design Agency An important aspect of executing a solid digital marketing campaign is making sure your website is optimized for engagement and conversion. If you are not fully optimized and think it might be time to redesign your company website, this a great set of questions…