As we prepare for Saturday’s “The Art of Social Media” workshop presented by COCA, we’re discovering awesome ways that artists are using QR codes. The following ideas were so creative that we had to compile and share them with you! Zoo Records “Hidden Sound” Independent musicians in Hong Kong wanted to expose the public to their…
What would you do if your Facebook account was suspended or shut down tomorrow? Robert Scoble, of Building43, found out very quickly how Facebook can completely wipe you off the Facebook map. If you are a local business, organization, company, brand, product, entertainment, cause or community with a Facebook profile (not a Facebook Page) for…
From eConsultancy.com 1. Blogging is good for your organic SEO. The main benefit of a blog in terms of search engine optimization (SEO) is that it builds backlinks to your pages. If your content is good then people will discuss and share it, creating links to your pages on their websites, their own blogs and through…
Promotions and giveaways in the service industry can be tricky. While they have the potential to be marketing assets, adopting specials without a strategy can quickly put businesses upstream without a paddle. Here are four signs you may be headed for rocky waters: #1 Giving Away the Whole Shop Stay away from offering deep discounts or…
From driving hybrid cars to using less paper products, people everywhere are using the power of the purse to live a more sustainable life. As more consumers base purchasing decisions on their environmental impact, savvy corporations and small businesses are responding by incorporating green marketing strategies to boost their street credibility — and their profit…
Last week we shot a television PSA for the Florida Developmental Disabilities Council (FDDC) with the help of our friend Tim Wheeler at Trew Media. The PSA promotes inclusion for persons with developmental disabilities by showcasing individuals who are leaders in their schools, workplaces and the community. We had a blast and our participants did,…
We are taught to hope for the best, plan for the worst, and prepare to be surprised. Social media monitoring is no exception. If you’re rolling your eyes at this idea, let’s consider what social media really is— an ever-changing, free-flowing forum of conversations. This openness, as most of us know, is a double-edged sword.…
If PR firms had their own list of Ten Commandments, Thou shall not withhold thy client’s identity would be number one and Thou shall not smear thy client’s competitors would be number two. No wonder, then, that global PR firm Burson-Marsteller caused an industry uproar when it confirmed yesterday that it was secretly hired to…