RB Oppenheim Associates and Digital Opps remain committed to deliver the latest public relations and digital marketing news and tips. As go-to social media accounts for topics ranging from PR, marketing, communications, tech tips and trends and web design, each week we post the latest content to help you with your PR and digital marketing efforts. Read below to see what we have shared for the week of August 13, 2018.

 

RB Oppenheim Associates

Content relating to email marketing, content creation and videos on Facebook & YouTube.

A Simple Guide to Using Ads to Promote Your Content on Facebook

Facebook ads have taken the marketing world by storm. They’re extremely beneficial for a company trying to build its audience and reach. Hootsuite gives some of the best ways to use these ads to benefit your company.

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Check out advice from our own team

When handling day-to-day activities, it’s important to have a clear high-level outlook. Changing your perspective to not only focus on the dirt (day-to-day) but the clouds (the future of your business) is important to grow and reach your full potential. To learn more, check out this vlog by our own Michael Winn:

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7 costly social media marketing mistakes

With so many social media platforms available, it’s important to utilize them correctly. Here’s what not to do when it comes to social media marketing.

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Digital Opps

Content relating to social media, competitor research tips and digital marketing strategies.

Goodbye, AdWords – What You Need to Know About Google’s Big Rebrand

It’s official: Google AdWords has been rebranded to Google AdSense. Check out this article by Digital Agency Network to learn about what changes are in store for the company’s ad platforms.

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4 Tips on How to Create More Compelling Blog Content to Boost SEO and Authority

Coming up with engaging and innovative blog content to boost #SEO can be a challenge. Check out these four tips from Social Media Today:

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The HTTPS deadline and what it means for your website

“In our post-GDPR world, people are more in control of the data they transmit and share with businesses online. So, when Google starts flagging up your website as ‘not secure’, even loyal customers will consider jumping ship.”
Do you know what changing your website from HTTP to HTTPS means? Check out this post to learn more.

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If you would like to learn more about how we can help you improve or enhance your brand, please visit: https://rboa.com/contact/.