The proven marketing science behind binge-worthy digital storytelling Netflix, Hulu and other streaming services have made binge watching even easier with the “skip intro” feature. So how can brands make the shift from the linear TV commercial ad marketing approach to modern digital storytelling? Tune in to learn more. Michael Winn, Chief Digital Officer at…
Smashing the status quo and blasting through the roof after a company merger. Guest: Kasey Diehl, Director of Marketing, Ajax Building Company In today’s episode, we are joined by Kasey Diehl, Director of Marketing, Ajax Building Company. As a 10 year marketing expert, Kasey shares her lessons learned a year later after an exciting merger…
The O.C.R. Method: How to grow your personal brand on a zero budget If you are a sales representative, business development manager or business owner looking to grow your personal brand on a zero budget, you will find this episode extremely helpful. Tune in.
How to place ads on Hulu – The Ultimate Guide to flights, targeting and ad spend With more than 28 million subscribers accounts and over 70 million ad supported uniques (multiple profiles on one account), brands now have a video streaming service to reach cord cutters. In this episode we explore the various options for…
Lessons learned from the epic Fortnite Black Hole PR Stunt – Columbus Day 2019 Here we are on Columbus Day 2019 and one of the most popular gaming platforms is reduced down to a black hole. Is is a PR stunt or is it a system-wide failure? If you are planning a PR stunt, what…
Twitch Influencer Marketing can be a game-changer for growing your business Amazon made a smart play in 2014 in scooping up the livestreaming and real-time chat platform Twitch for a cool $970M. So how can your business leverage Twitch Influencer Marketing? In today’s episode we will dive into the Twitch Influencer Marketing place to discover…
36 Ways to Hack the new Forecasting and Data Intelligence options in LinkedIn Campaign Manager LinkedIn announced this week (Oct. 1, 2019) enhanced Forecasting and Data Intelligence options in LinkedIn Campaign Manager. How can you hack these new features to ensure your ad creative is shown to decision-makers? Tune in. For more digital marketing strategies…
Voice Interoperability Initiative and Brand Recognition in the new WWW (Wake Word World) How important is brand recognition over the next decade? Imperative! Coming off the heels of Amazon’s announcement last Tuesday of the Voice Interoperability Initiative – a coalition of over 30 tech, education, software and media companies – the www is undergoing a…
A Brilliant Twist on Event Sponsorship That Can Yield Massive Brand ROI Brands are constantly being presented with corporate sponsorship opportunities and while they can be useful they often fail to yield profitable results. In today’s episode, we discuss a savvy twist on event sponsorship that will produce results that will boost your brand beyond…