Merging great content with context for gaining audience attention

Happy #FridayFeeling – A guy walks into a bar and sees a group of ladies talking. He steps right up and says, “I’ve got a 2014 Volvo for sale, who’s ready for a ride?” #lame #convohijacking – Instead follow the rule of listen, observe and contextualize to gain attention. Gary Vee said it best, content is king, but context is…