Calling all PR pros in the making − RB Oppenheim Associates (RBOA) is looking to recruit a few outstanding students for our digital marketing and public relations fall internship program! An RBOA digital marketing and public relations internship will provide you with valuable professional opportunities to: Gain hands-on experience executing integrated digital marketing campaigns. Strengthen…
National Higher Education Technology Conference Begins July 16 Approximately one thousand higher education CIOs, instructional designers, eLearning program managers and campus IT administrators will have an unparalleled opportunity to discover the latest in educational technology applications, software, tools and immersive platforms when they convene Monday, July 16, through Thursday, July 19, for the Campus Technology…
By: Adrianne Miller, Account Manager Congratulations are in order for an innovative RBOA client! On Monday, June 25, 2012, 1105 Media announced the launch of the 100 percent all-digital format of two premier education publications, T.H.E. Journal (K-12 education) and Campus Technology (higher education). Distribution will begin in August for the newly designed publications, marking…
Tallahassee, Fla. — Floridians with disabilities and their families, caregivers and advocates are being urged to have a stronger voice during the 2012 elections with the recent launch of a targeted voter registration campaign. The Florida Developmental Disabilities Council (FDDC) partnered with The Arc of Florida and Disability Rights Florida to launch the “Your Vote,…
By: Stephanie Aanstoos, Account Coordinator When first initiating a social media campaign, reaching your target audience can be tricky. It is important to find the most influential people who can become advocates for your brand and bring more followers to you. The five tips below will help you to go about it the right way…
A new month has started, and in the PR world that means compiling monthly summary reports with the marketing highlights and triumphs. These reports can be tedious, especially when you find yourself using jargon that even your word processing program doesn’t recognize. Rather than dedicating your report to defining terms like “engaged users” and “total reach”, try to use the monthly summary as just that – a summary.
TALLAHASSEE, Fla. – HIE Networks, LLC today announced a collaboration with Cerner (Nasdaq: CERN) to promote the acceleration of community-wide health information exchanges (HIE) in the state of Florida. These HIEs enhance interoperability and improve patient care by connecting local physicians, hospitals, health systems and other community health care providers. Local, provider-driven HIEs are the…
by: Madelynn Graham, Account Coordinator Recently, RBOA participated in an FPRA iCast presentation on the Role of Public Relations in Advocacy. The interactive webcast reviewed the best practices and lessons learned by senior level FPRA members in both public and private sectors, and presented viewers with the top 10 rules of engaging PR to promote…
by Stephanie Aanstoos, Account Coordinator Groupon and other daily deals sites have taken off in the past few years, and many businesses have successfully grown their customer base by using them. However, many other businesses fail to plan for the tremendous growth potential of putting out these deals. Speaking as an experienced user of Groupon and…