By: Adrianne Miller, Account Manager While errors are commonplace to human nature, the occasional public relations blunder generally results in a higher magnitude of consequence than your everyday faux pas. When PR professionals fail, they fail publicly. Imagine making a judgment error that erupts into an epic failure, recognized by all. Feelings of dread, miserable nausea and heightened…
By: Erika Wuelfrath, Account Coordinator Are you dying to know the latest celebrity gossip or haunted by the score of tonight’s big game? If so, Twitter provides a real-time resource for information and contact among users worldwide. This rising social media network invites business professionals, celebrities, fans, and a variety of other users to share…
By: Stephanie Aanstoos, Account Executive I’ve learned a lot throughout my first agency experience here at RB Oppenheim Associates about Public Relations and marketing practitioners. Many “scary but true” similarities unite those who have chosen this profession. After all, ‘PR Executive’ consistently ranks as one of the most stressful jobs in America, so you’ve got to be…
After signing out of my social media accounts, I often find myself lying in bed tossing and turning. Horrific thoughts race through my head such as: “What if someone posts or tweets something highly offensive,” or “What if one disgruntled customer’s posting turns into an army of negative comments?” Thanks to technology, social media can be…
By: Adrianne Miller, Account Manager Once upon a time (in 1788), our very first president took office, following the unanimous votes of 69 electors and the presumptions of the framers of the Constitution. He was enormously popular and free of opposition. Now fast forward to 1840: It’s William Harrison, the underdog, vs. Martin Van Buren. This political…
By: Stephanie Aanstoos, Account Executive You may not have known, but September was National Self-Improvement Month, something we should all celebrate (or at least acknowledge). Although the month has passed, it doesn’t mean we can’t work on ourselves every month of the year. Sometimes we get so bogged down by our day-to-day tasks and short-term goals…
By: Erika Wuelfrath, Account Coordinator Throughout the past three years I have learned dozens of valuable lessons that have guided me into my senior year at Florida State University. These lessons include: always carry an umbrella (regardless of how sunny it may appear), how to patiently find a parking spot on campus, and most importantly…
By: Aubry Hawks, Account Coordinator Let’s face it, getting your internship took a lot of work, tons of emails and endless amounts of networking. Now, you’ve finally made it! Nothing can stop that uncomfortable feeling you get when walking into your first day at your new internship. We’ve all been there. Your hopes are high…
By: Mandy Stark, Senior Account Manager My daughter, Lindsay, turned 10 this year. When I was 10, in 1987, this is what I cared about: my family, my friends, school, my Walkman (this is a pre-iPod, Millennial friends), my Guess jeans, my Swatch, watching the Facts of Life, Silver Spoons and Family Ties, the hair…