Feed Your Brain

By: Stephanie Aanstoos, Account Executive March is National Nutrition Month, but feeding your stomach isn’t the only thing you should worry about. In the PR industry (or basically any profession), you also need to feed your brain. Being a lifelong learner helps you stay ahead of the game, on top of the latest trends and ready…

Social Media Management: Top Tweets for 2013 @DigitalOpps

The following are the 10 most popular links tweeted by Digital Opps this year. Number 10: Sarasota Advocate Receives Award At Capitol Event – http://ow.ly/ix4z8 Number 9: 3D Printing Coming to Vending Machine Near You – http://ow.ly/izQGS Number 8: Mobile Internet Devices Will Outnumber Humans this Year – http://ow.ly/hvTBo Number 7: Career Memes of the Week:…

TalTech to Host Discussion on Health Care Innovation

TALLAHASSEE, Fla. – Representatives from MedAffinity Corporation will lead a discussion on Electronic Health Records (EHR) – the health care industry’s newest information management technology – at the Tallahassee Technology (TalTech) Alliance luncheon on Wednesday, March 20. Attendees will learn about the service and accuracy benefits EHRs provide and the regulations to which health care…

Sarasota Advocate Receives Award at Capitol Event

TALLAHASSEE, Fla., March 7, 2013 — Sarasota resident Korinne Kaliher received the fourth annual Idelio Valdes Leadership and Advocacy award on Thursday, March 7, during Developmental Disabilities Awareness Day in Tallahassee. Governor Rick Scott presented the award to Kaliher, who was honored for her exemplary personal achievements and her efforts in promoting disability awareness throughout…

Influencing Influencers

By: Sergio Morales, Account Coordinator Last week, the RBOA family attended The Florida Public Relations Association’s (FPRA’s) Capital Chapter’s monthly luncheon, where we had the pleasure of participating in an engaging presentation about influencer marketing by Social Fresh Chief Executive Officer (CEO) and Founder Jason Keath. Throughout this presentation, he brought up many important marketing strategies…

118 = New # 4 Ur URL Tweets: How to Get Your Message Across …The Right Way

By: Emily Allman, Account Manager Twitter is cutting back. As of February 20th, you’re going have to downsize on your tweets. If you’re tweeting out a URL, you will max out at 118 characters and 117 characters for http links. Twitter claims that the t.co wrapper protects users from malicious sites that spread malware, phishing…

Why You Should Be Like Nike

By: Aubry Hawks, Account Executive When you think of Nike, what comes to your mind? For me, it’s words and images of professional athletes like Michael Jordan, outstanding performance, community leaders, quality, strength and Nike’s trademark “swoosh.” These are the things that are engraved in my subconscious. You might ask yourself, “how did they establish…