Understanding how consumers think and feel about your brand is key
The Internet will kill your business in the next 5-7 years if you ignore it. Ask Compaq Computers, Kodak, Radio Shack, Blockbuster, Toys R Us, The Limited, Wet Seal, Payless Shoes if it’s true. The Internet hasn’t changed us, it has exposed us. Understanding how society thinks and feels about your industry is key. Start…