What to do when the Facebook ad rules change: Move away from age, zip code and income based targeting With the recent changes in Facebook targeting, some brands are scrambling to figure out how to maximize their ad placement. Moving away from age, zip code or income-based targeting doesn’t have to disrupt your making plan.…
The secret formula for building a powerful podcast network through YouTube and Spotify to Snapchat (new), Instagram Stories and LinkedIn Some exciting things are happening across the social web! Podcasters are building powerful podcast networks via YouTube combined with the recent Spotify acquisition of SoundBetter (think Fiverr for musicians) and the new ability to share…
What are the two must-have elements for attracting attention and explosive brand growth? When it comes to garnering attention for your brand there are two must-have elements in order to build explosive growth. These two elements are often overlooked or pushed aside for product and price. Don’t make the that mistake. Tune in to learn…
Why your brand and business growth has plateaued and how to escape the status quo trap In a recent visit to speak in a graphic design class at FAMU University, Michael shared insights into the how many businesses have failed to make the shift from TV commercial single creative to the Internet contextual creative at…
How to Build Your Business Growth Dashboard Imagine driving down the road and your vehicle dashboard lights go out. How would you know how fast you are driving, how much fuel you have, what gear you are in or what direction you are headed? A business growth dashboard can provide you with the ability to…
The 20-for-20 LinkedIn Challenge – Supercharging Your Brand Reach by 2020 How can you gain maximum brand reach and develop a strong business development network to help grow your business? Take the 20-for-20 LinkedIn Challenge. Tune in to learn more. In this episode of the Digital Marketing Podcast, Michael Wynn, Chief Digital Officer at Digital…
How Your Brand Can Score Big by Unlocking the Collegiate and Professional Football Fan-base The fan-base of college and professional football teams is one of the most passionate communities a brand can engage and when done correctly can produce not just a BIG win but potentially a championship. Tune in. In this episode, Michael Winn,…
How to Create Your Hurricane Digital Communications Plan As we are right in the center of hurricane season and Hurricane Dorian is heading toward the Florida coast, it is not too late to quickly run through your communications plan. In this episode, we will talk about the various channels and resources needed for creating and…
How to integrate voice search in your business growth and marketing plans for 2020 The wave of voice search and voice-assisted devices continues to grow exponentially. Voice search shopping in 2018 resulted in $2 billion in revenue and it is expected to reach $40 billion by 2022. How can your integrated voice search in your…