How to make the shift to a virtual conference or summit and increase your annual revenue For many businesses and/or associations the annual conference or summit is either number one or number two in terms of revenue. With the disruption of COVID-19, many organizations are canceling these events. In this episode, we discuss making the…
The 8 Essential Components of a COVID-19 Digital Response Toolkit and Why You Need It Yesterday No doubt that every business on the planet has been or will be impacted by COVID-19 in 2020. Some businesses are already seeing the impact of social distancing and self-quarantines. One aspect that is being greatly overlooked is the…
How to build a powerhouse remote team and leveraging the scalability of WordPress In this episode we are joined by Brad Williams from WebDevStudios as we discuss how he grew his small agency into a powerhouse remote team while leveraging the scalability of WordPress. Tune in to learn more. Here is the podcast episode
How to break the mold of what’s not working and pivot to meaningful business growth in 2020 The shift in consumer demand to find relevant and meaningful results according to their search query is grossly underestimates. Brands must understand how to blend art (creative) and science (data) to craft the right message and deliver it…
Overcoming HIPAA compliance hurdles in the medical digital marketing race In today’s episode, we discuss the challenges that medical professionals and clinics face in executing their digital marketing campaigns and how it relates to HIPAA compliance. We are joined on the show by Lori Hibma from CP Solutions. Here is the podcast episode Welcome to…
The Digital Audio Power Play How to Turn Up the Volume and Amplify Your Reach with Pandora Digital audio consumption has skyrocketed over the last 24 months. How can brands leverage the power of Pandora to amplify their reach and create new business opportunities to growth their business? Tune in to learn more. Here is…
What are the must haves in digital marketing for 2020 PLUS the mistakes to avoid In 2020, an election year, the digital marketing feeds are going to be more crowded than ever before. How can brands stand out? On today’s episode, we are joined by Naira Perez of Springhill Digital to discuss how brands can…
The Secret Sauce to Content Marketing in 2020 and Why Brands Fail at Digital Marketing As media consumers of all types including video, audio and written content, we hate interruptions (commercials). How can brands truly execute meaningful and measurable content marketing? Why do brands fail at it most of the time? How can you launch…
Strategies and tactics from Brightcove for optimizing your 2020 video marketing campaigns In today’s episode we are joined by Lauren Barry, Senior Product Marketing Manager from Brightcove to discuss the game-changing opportunities in managing and analyzing video campaign data across multiple platforms in order to effectively measure your campaign results. https://martechtoday.com/brightcove-launches-all-in-one-video-campaign-app-237978 Michael Winn, Chief Digital…