Overcoming HIPAA compliance hurdles in the medical digital marketing race In today’s episode, we discuss the challenges that medical professionals and clinics face in executing their digital marketing campaigns and how it relates to HIPAA compliance. We are joined on the show by Lori Hibma from CP Solutions. Here is the podcast episode Welcome to…
The Digital Audio Power Play How to Turn Up the Volume and Amplify Your Reach with Pandora Digital audio consumption has skyrocketed over the last 24 months. How can brands leverage the power of Pandora to amplify their reach and create new business opportunities to growth their business? Tune in to learn more. Here is…
What are the must haves in digital marketing for 2020 PLUS the mistakes to avoid In 2020, an election year, the digital marketing feeds are going to be more crowded than ever before. How can brands stand out? On today’s episode, we are joined by Naira Perez of Springhill Digital to discuss how brands can…
The Secret Sauce to Content Marketing in 2020 and Why Brands Fail at Digital Marketing As media consumers of all types including video, audio and written content, we hate interruptions (commercials). How can brands truly execute meaningful and measurable content marketing? Why do brands fail at it most of the time? How can you launch…
Strategies and tactics from Brightcove for optimizing your 2020 video marketing campaigns In today’s episode we are joined by Lauren Barry, Senior Product Marketing Manager from Brightcove to discuss the game-changing opportunities in managing and analyzing video campaign data across multiple platforms in order to effectively measure your campaign results. https://martechtoday.com/brightcove-launches-all-in-one-video-campaign-app-237978 Michael Winn, Chief Digital…
Why your digital marketing isn’t converting and the 5 steps to fix it Many brands have become frustrated by the low conversion rates of their digital marketing campaigns. In this episode, we discuss the five steps brands can take to help improve those conversion rates. Tune in to learn more. In this episode of the…
Google’s 3rd party cookie-pocalypse – What does it mean for the future of digital marketing? Google announced last Tuesday that it is going to no longer supporting 3rd-party cookies on its Chrome browser in phases over the next 2 years. What does this mean for your digital marketing and retargeting campaigns? Tune in to learn…
The 9 Core Components of Business Growth Marketing in 2020 If you are not satisfied with the results of your marketing efforts from 2019, but want to explore other marketing options, this is the perfect episode. Whether you have been in business for 10 years or 10 months, this covers the core components of marketing…
Target Audience Obsession: Digital manipulation versus authentic social inspiration – from Russia with love. Ever wondered how or why people click on links they shouldn’t? In this episode, we take a deep dive into digital manipulation versus authentic social inspiration. Target audience obsession is the key to unlocking true brand loyalty. Tune in to learn…