Explainer and Educational Videos That Turn Complex Ideas Into Clarity

Many organizations struggle to clearly explain what they do, especially when services are complex, regulated, or unfamiliar.

Explainer and educational videos help turn confusion into clarity. Whether you are walking audiences through how a service works, such as, grant programs, membership benefits, or internal processes, these videos simplify information, build trust, and make learning more accessible.

At RBOA, we create explainer and educational videos that are strategic, audience-focused, and designed to be reused across your website, campaigns, and presentations.

You have a process. We explain it clearly through video.

What Are Explainer & Educational Videos?

Explainer and educational videos are short to mid-length videos designed to:

– Break down how a service, program, or process works
– Educate audiences step by step
– Answer common questions before they are asked
– Support onboarding, training, and decision-making

These videos can explain:

– How a service works, including compliance programs, financial services, or healthcare services
– What to expect before, during, and after working with you
– Why your approach or solution matters

They are especially effective for organizations offering complex, high-consideration services.

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Common Types of Explainer & Educational Videos We Produce

– Service explainer videos that show how a service works
– Program or initiative explainer videos
– How-to and instructional videos
– Process walkthrough videos
– Training and onboarding videos
– FAQ-style educational videos
– Hybrid videos that combine animation and real footage

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Our Approach to Explainer & Educational Video Production

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Strategy and Messaging

We define the goal of the video, identify the audience and key questions, and clarify what needs to be explained and what does not.
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Concept and Script Development

Scripts are written in clear, plain language and focused on outcomes rather than jargon, while staying aligned with your brand voice.
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Production

Visuals are designed to support learning, with professional audio and intentional pacing.
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Editing and Delivery

Each video is polished and optimized for use across your website, email campaigns, social media, and presentations. Content is built for long-term use rather than one-off campaigns.

Frequently Asked Questions

What kinds of explainer or educational videos can small businesses, nonprofits, or associations create?

Organizations can take many angles with explainer and educational videos, including:

  • How a service or program works from start to finish
  • Breaking down complex topics such as ERTC, compliance, or funding programs
  • Answering frequently asked questions in video form
  • Educating audiences about processes, policies, or requirements
  • Onboarding new customers, members, or donors
  • Training staff, volunteers, or partners

The most effective explainer videos focus on clarity, relevance, and audience needs rather than features alone.

What is the difference between an explainer video and an educational video?

Explainer videos typically focus on introducing or simplifying a specific service, product, or program. Educational videos go deeper into teaching concepts, processes, or best practices. Many projects combine both approaches into a single video strategy.

How long should an explainer or educational video be?

Most explainer and educational videos range from one to four minutes, depending on the topic. More complex subjects often work better as a short video series rather than a single long video.

What is the typical timeline for an explainer and educational video project?

Project timelines vary based on scope and complexity. Most projects require at minimum 45 days from strategy development through final delivery. Clear timelines and milestones guide each phase.

Where can explainer and educational videos be used?

These videos can be used across website service pages, email campaigns, sales and onboarding workflows, grant applications, presentations, social media, paid campaigns, and internal training.

How do explainer and educational videos support SEO and marketing?

Explainer and educational videos increase time on page, improve engagement, answer search-driven questions, support blog and landing page content, and strengthen conversion paths. When paired with optimized copy, they become powerful SEO and conversion tools.

Ready to Explain What You Do Clearly and Confidently?

Schedule An Educational Video Strategy Call