Program Development

Developing the right pieces of the puzzle can be just as challenging as putting them together. At RBOA, we work with our clients to develop and execute integrated marketing programs that maximize time and resources while producing effective and measurable results.

Our integrated marketing services include:

  • Digital and e-marketing
  • Mobile marketing
  • Direct mail marketing
  • Collateral design and production
  • Sponsorship and exhibitor programs
  • Promotions
  • Trade show and conference optimization
Marketing Research

At every stage of a marketing campaign, careful research helps identify challenges and problems; refine and evaluate tactics; monitor performance; and improve understanding of marketing as a process. Our research partner, Oppenheim Research, offers a complete range of research programs designed to provide our clients with clear, concise and highly reliable information upon which to formulate successful strategies and plans.

Our marketing research services include:

  • Evaluation research
  • Focus groups
  • Web-based, mail and telephone surveys
  • Consumer and market analyses
  • Opinion research and polls
  • Campaign analyses
  • Feasibility studies

Internet marketing, or “e-marketing,” is an inexpensive and effective alternative to traditional marketing campaigns. At RBOA, we work with our clients to identify and execute successful direct and indirect e-marketing strategies to optimize online visibility, improve sales conversion ratios and build relationships. Using measurable data, we monitor and evaluate e-marketing performance to determine the most effective messages and touch points to reach your target audiences and objectives.

Our range of e-marketing services include:

  • Search engine optimization (SEO)
  • Social media marketing
  • Customer relationship management (CRM)
  • Pay-per-click advertising
  • Mobile coupons and campaigns
  • Mobile app development
  • E-newsletters
  • Online promotions