Why you must explore these areas of your Google Analytics account before January 1, 2020
Many companies find themselves rushing to tie a bow on 2019, while others juggle those challenges and dig down deep to plan for 2020. The incredible data to be mined in Google Analytics provides business insight from website visitors helping your company form data-driven decisions for content and digital marketing campaigns in 2020. So where to start? Tune in.
In this episode of the Digital Marketing Podcast, Michael Winn, Chief Digital Officer at RB Oppenheim Associates, emphasizes the importance of utilizing Google Analytics to enhance your digital marketing strategies before the upcoming year. He highlights six key areas to explore:
- Audience Section: Analyze demographic data to avoid assumptions about your audience.
- Interest Section: Activate this feature to understand visitors’ interests and tailor your content accordingly.
- Geo Section: Examine geographic data to identify potential markets beyond your local reach.
- Device Breakdown: Assess traffic sources from mobile, desktop, and tablet users to optimize user experience.
- Acquisition Section: Track the sources of your website traffic to capitalize on effective platforms, like LinkedIn.
- Behavior Section: Review site content engagement to align your offerings with visitor interests.
These insights can significantly inform strategic marketing decisions for 2024.