What to do when the Facebook ad rules change: Move away from age, zip code and income based targeting

With the recent changes in Facebook targeting, some brands are scrambling to figure out how to maximize their ad placement. Moving away from age, zip code or income-based targeting doesn’t have to disrupt your making plan. Now is the time to change your approach. Tune in to learn more.

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In this episode of the Digital Marketing Podcast, Michael Winn discusses the evolving landscape of Facebook advertising, particularly the shift away from traditional targeting methods like zip codes, age, and income. This change is largely due to federal regulations aimed at enhancing consumer privacy. As marketers, it’s crucial to focus on building trust and engagement with potential customers, emphasizing that people need to know, like, and trust your brand to make purchasing decisions.

Winn advises marketers, particularly those in high-ticket industries like real estate and automotive, to start producing and sharing content regularly. He underscores that perfection isn’t the goal; instead, demonstrating expertise and passion is key. By documenting rather than striving for perfection, marketers can effectively communicate their knowledge and build relationships, thus adapting to the new realities of digital advertising.

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