What are the must haves in digital marketing for 2020 PLUS the mistakes to avoid

In 2020, an election year, the digital marketing feeds are going to be more crowded than ever before. How can brands stand out? On today’s episode, we are joined by Naira Perez of Springhill Digital to discuss how brands can tackle these challenges successfully.

Here is the podcast episode:

In this episode of the Digital Marketing Podcast, host Michael Winn welcomes Naira Perez from Spring Hill Digital. They discuss the evolution of paid media and the challenges brands face in a crowded digital landscape. Naira highlights the importance of engaging audiences by providing value and building trust, particularly as competition increases in social media feeds.

They emphasize that traditional advertising methods, such as simply posting brand messages, are becoming less effective. Instead, brands need to produce high-quality, visually appealing content that resonates with their target audience. Poor-quality ads, vague messaging, and generic offers are likely to fail.

They also touch on the changing dynamics in leadership, as Gen X professionals replace baby boomers, bringing new marketing perspectives. The discussion concludes with the need for brands to nurture their relationships with customers, fostering positive experiences that encourage sharing and advocacy.

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