Voice Interoperability Initiative and Brand Recognition in the new WWW (Wake Word World)
How important is brand recognition over the next decade? Imperative! Coming off the heels of Amazon’s announcement last Tuesday of the Voice Interoperability Initiative – a coalition of over 30 tech, education, software and media companies – the www is undergoing a massive shift from generic search terms to brand mentions and requests. Are you prepared for the shift? Tune in.
Here is the link to the press release from Amazon on the VIII.
In this episode of the Digital Marketing Podcast, the discussion revolves around the recent Voice Interoperability Initiative, launched by Amazon in collaboration with over 30 major brands. This initiative aims to enhance voice-activated technology by allowing users to access multiple wake word engines within a single device. Key participants include Amazon, BMW, Salesforce, Spotify, and Verizon, demonstrating a bipartisan effort across various sectors. The initiative consists of four main tenets: ensuring seamless voice service integration while protecting privacy, offering flexibility in voice-enabled devices, simplifying the integration of multiple voice services, and advancing machine learning for improved voice interactions. The importance of brand recognition is emphasized, as users will increasingly specify brands when engaging with their devices, underscoring the need for businesses to focus on visibility and differentiation in this new “Wake Word World.”