This isn’t 1980, so why is your marketing strategy still sailing on The Love Boat?
Remember when you couldn’t wait to watch the newest episode of your favorite TV show? Remember when you only had one shot at creating the most memorable ad creative and hoping that your ad agency bought the best placement (TV show, billboard, radio program) to reach the largest segment of your target audience? That has all changed. With Netflix, Hulu, Pandora, Spotify and many other individual preference-driven platforms driving our appetite for personalized media consumption, marketers need to change their marketing strategy. Tune in.