The 20-for-20 LinkedIn Challenge – Supercharging Your Brand Reach by 2020
How can you gain maximum brand reach and develop a strong business development network to help grow your business? Take the 20-for-20 LinkedIn Challenge. Tune in to learn more.
In this episode of the Digital Marketing Podcast, Michael Wynn, Chief Digital Officer at Digital Ops, discusses the 2420 challenge, a LinkedIn initiative designed to enhance brand visibility before 2020. He highlights the significant growth of LinkedIn, which now boasts over 610 million accounts, with about 303 million being active users, including more than 150 million senior-level influencers and decision-makers. With only around 3 million users frequently posting content, the opportunity for businesses to leverage organic reach is substantial. The challenge encourages participants to create and post 20 pieces of content over 20 consecutive days, focusing on weekdays for optimal engagement. Content can range from articles and visuals to links and videos. This effort aims to help brands capitalize on LinkedIn’s current content consumption trend, mirroring the early organic reach experienced on Facebook.